Pop Rocksare a cultural phenomenon. This popping candy was invented in 1975 and quickly grew to be a Pop Culture classic. Many Urban Legends were created with Pop Rocks. The most famous is Mikey, from the Life cereal commercials. Rumours spread that he had died after eating Pop Rocks and drinking Coca-Cola, causing his stomach to explode! It wasn't true! Mikey is living a very sweet life, and he still likes it. This retro candy is as exciting today as it ever was!