The Return of Retro Candy
Hello, retro candy lovers! This year, for National Candy Month, we come to you with some piping-hot tea for your taste buds!! Do you remember the sweet joy of discovering a new favourite candy, only to have it cruelly snatched away when it was discontinued? We’ve all been there, mourning the loss of those sugary delights that defined our childhoods.
But guess what? Some of those beloved candies are making a grand comeback, and we couldn't be more excited! Here’s a trip down memory lane with a delicious twist as we explore the best discontinued candies that are set to return, and a few that pop up for a limited time!
Get ready for some sweet nostalgia!
Who remembers the iconic Ouch! Bubblegum tin that looked like a band-aid kit? Or the vibrant pink Bubble Jug case? How about the irresistibly sour candy, Retro Sours, formally known as Altoids Mango Sours? Or have you been missing Mike and Ike Root Beer Float and Cotton Candy flavours?
Well, you’re in luck! While we were at the Sweets & Snacks Expo in Indiana, we had the opportunity to speak to brands such as Iconic Candy and Just Born, and got the 411 on some of their most popular discontinued products!
Iconic Candy — Ouch! Bubblegum, Retro Sours, Bubble Jug Candy
When we spoke to Iconic Candy, we met with owners, Jordan & Kim as they walked us through the process of bringing these beloved candies back on the market! Nostalgia played a major role in reviving Ouch! Bubblegum, Retro Sours and Bubble Jug Candy. Fans religiously reaching out to the brand to bring these iconic candies back also played a part in their revival.
Why the Comeback?
The passionate confectionary fans were essentially the catalyst for the relaunch of these nostalgic treats. There's nothing like revisiting the simpler times in your life when all you had to worry about was if you could chew an entire case of Ouch! Bubblegum at once!
When bringing back these confectionary staples, Kim mentioned that they used their online platform to integrate customer opinions! The name Retro Sours came from an online poll where the audience could vote on the new name of these sour candies. With a whopping 80% vote, Retro Sours took the cake!
They mentioned that they want to continue to include their consumers in fun decision making processes like product names, flavours, and even down to packaging design!
They went on to say that consumers can even go so far as to mention which of their childhood candy faves they’d love to see make a comeback! If you’re interested in having a say in any future products that Iconic Candy brings back, you can follow their socials for the chance to see your opinions come to fruition!
Mike and Ike — Root Beer Float and Cotton Candy
When we met with Just Born candy, we had to know why the Mike and Ike Root Beer Float and Mike and Ike Cotton Candy were discontinued, since they’re such incredible stand alone products! Reps from the brand explained that these two products aren’t actually discontinued, but limited edition instalments that are brought back during Spring/Summer seasons.
However, this only happens every few years. They typically release these flavours around March, while supplies last, and they’re placed back in the vault for another few years.
Here’s some exclusive intel: you can expect a limited edition drop of the Mike and Ike Root Beer Float and Cotton Candy next Spring!! So if you’ve been craving these retro candies, keep your eyes peeled!!!
The Sweetest Treat!
The return of these discontinued candies are more than just a sweet treat; it’s a reminder of the joy and fun that candy brings to our lives. Whether you're rekindling old memories or creating new ones, these candies are sure to add a sprinkle of happiness to your day. So, get ready to stock up, share with friends and family, and enjoy the delightful taste of nostalgia.
Keep your candy radar on high alert, because you never know when your favourite treat might make a comeback. Happy snacking, and may your candy cravings always be satisfied!
1 comment
I wish Sodalicious would make a come back!!